How many well-known diaper companies are strongly positioned in the Southeast Asian market? Southeast Asia as the only choice to open up new growth in the baby diaper market, its hot degree has long been traceable. Taking foreign brands as an example, many European, American and Japanese companies have been deeply engaged in the Southeast Asian market for many years after experiencing sluggish growth in the local market: in 2018, Unicharm acquired DSG International, a Thai sanitary products manufacturer, for $530 million, thus expanding its channels into the Southeast Asian market. In 2020, Kimberly-Clark acquired Softex Indonesia in the Indonesian personal care market for about $1.2 billion, with 80% of its sales coming from baby diapers. In March this year, Procter & Gamble Philippines (P&G) opened its Pampers diaper production line in Jiabiu, Neihu Province, for export to Vietnam and South Korea. At present, China's diaper market is also Mired in stock competition, on the contrary, the Southeast Asian market is not only a large scale of newborns, the demand for maternal and child supplies continues to rise, for the urgent need to find new additions to the diaper brand, is undoubtedly a tempting cake, attracting countless players to participate in it.
Read MoreHong Kong "DAISO" made in Japan baby wet paper bacteria content is nearly 500 times The Consumer Council of Hong Kong tested 20 types of personal care wet wipes, and the results showed that the bacterial content of a sample of "DAISO" baby wet wipes exceeded the limit set by China's "Hygiene Standard for Disposable Sanitary Products" by nearly 500 times. The Consumer Council pointed out that the test results indicated that the samples may have been contaminated with microorganisms before opening. The use of wet wipes containing excessive bacteria to clean the face, eyes, mouth, private parts, etc., may lead to bacterial infection, resulting in symptoms such as conjunctivitis, swollen throat, gastroenteritis or fever and other symptoms. In addition, infants and the elderly may be more susceptible due to weak resistance. Urge carers to be more aware of the risks. The Consumer Council reminds that wet wipes are commonly used in non-woven fabrics, and their raw materials include natural fibers or man-made fibers, and some man-made fibers are difficult to be naturally decomposed. The Consumer Council also advises members of the public to avoid storing care wipes for too long after opening, as the sealing degree of reusable stickers may not be able to completely prevent bacterial invasion. The opening should be properly sealed after each extraction of wet wipes, and the packaging size should be selected according to the use habit, reminding that independent packaging can reduce the chance of bacterial contamination.
Read MoreDiaper brands are strongly positioned in the Southeast Asian market As the domestic diaper market continues to shrink, more and more brands are targeting overseas markets, hoping to get rid of weak growth and open up new opportunities and new increments outside the original market base. Taking the Southeast Asian market as an example, many maternal and child brands have entered this emerging market, but in-depth analysis, competition is becoming more and more fierce. Why diaper brands rush to Southeast Asia Behind many diaper brands' preference for the Southeast Asian market is a considerable market prospect. In 2022, the overall retail sales of disposable goods market in Southeast Asia reached 6.5 billion US dollars, of which baby diapers are the largest sub-category of the Southeast Asian goods market, and the market size exceeded 4 billion US dollars last year, with a year-on-year growth of nearly 11% in 21-22. The baby diaper market is expected to exceed $6 billion by 2027. The reasons why the diaper market in Southeast Asia is growing so fast: First, the Southeast Asian market has a huge user base of maternal and infant. At present, the population of Southeast Asia has exceeded 600 million, and the population is very young. At the same time, Filipino women had 2.49 births per person, Indonesian women had 2.27, Vietnamese women had 2.05 and Malay women had 1.97. This means that each couple will have at least two or more children on average, and the higher willingness to have children will bring strong demand for diapers and maternal and infant products. Second, the scale of the Internet industry and the penetration rate of e-commerce in the Southeast Asian market continue to increase. In the past, offline consumption in Southeast Asia accounted for a very high proportion, and now with the rapid development of online e-commerce, online penetration continues to increase, and the purchasing power of local residents can not be underestimated.
Read MoreImport and export of household paper and sanitary products in China in the first half of 2023------ Wet wipes In the first half of 2023, the import and export volume of China's wet wipes declined, but the total export volume was much higher than the total import volume, and China's wet wipes production capacity not only met the domestic market demand, but also had high competitiveness in the international market. Export In the first half of 2023, the total export of wet wipes was 254,700 t, down 4.10% year-on-year, and the export products were mainly clean wet wipes, accounting for 74.5% of the export volume. The average export price of wet wipes is much lower than the average import price, indicating that China's high-value products such as functional wet wipes still have room to expand in overseas markets. Import In the first half of 2023, the total import volume and total import volume of wet wipes showed a double-digit decline year-on-year, and the total import volume was 17,000 tons, which had a small impact on the domestic market. Among them, disinfecting wet wipes are the main ones, and the import volume accounts for 81.5%.
Read MoreImport and export of household paper and sanitary products in China in the first half of 2023------household paper Export In the first half of 2023, the export volume and export value of household paper increased significantly year-on-year, and the situation is good. The total export volume of household paper was 495,500 tons, an increase of 37.36%, and the export amount was 1.166 billion US dollars, an increase of 36.69%. Among them, the export volume of base paper increased the most, an increase of 63.43%, but the export of household paper is still dominated by finished paper, and the export volume of finished paper accounts for 72.6% of the total export volume of household paper products. In terms of exports, in the first half of 2023, finished paper exports accounted for 82.7% of the total exports, the export unit price of handkerchief paper and facial tissues continued to rise, and the export product structure continued to develop toward high-end. Import In the first half of 2023, China's household paper’s volume of imports and value os imports decreased year-on-year, with the volume of imports about 16,700 tons. The imported household paper is mainly base paper, accounting for 81.5%. At present, the output and product types of the domestic household paper market have been able to meet the needs of the domestic market. From the perspective of import and export trade, the domestic household paper market is mainly export-oriented, and the import volume and amount are relatively small, so the impact on the domestic market is small.
Read MoreImport and export of household paper and sanitary products in China in the first half of 2023------Absorbent sanitary products According to customs statistics, in the first half of 2023, China's import of household paper and sanitary products have declined significantly, while the export volume has increased comprehensively, and the export trade surplus continues to expand. Analysis of specific situation of import and export of absorbent sanitary products. Export In the first half of 2023, the export of absorbent sanitary products still maintained a comprehensive growth momentum, and the export volume, export value and average export price continued the growth trend of the previous two years. The largest proportion of export products is baby diapers, accounting for 40.5% of the total export, and its growth rate is the highest, 31.0%, showing that the competitiveness of Chinese baby diapers products in overseas markets continues to improve. Sanitary napkins accounted for a small proportion of export products, but the average price of its exports continued to rise, showing that China's high-end sanitary napkins have stable demand in overseas markets. Import In the first half of 2023, the import volume of absorbent sanitary products was only 19,700 tons, a significant decrease of 49.33% compared with the same period in 2022. Among them, baby diapers are still the main, and the number of imports accounts for 62.18%, and the decline is also large, reaching 59.23%. Analysis of the reasons for the reduction: In recent years, China's baby diapers production capacity has increased, the quality has improved, while the baby birth rate has decreased, the target consumer group has decreased, and the demand for imported products has been further reduced. Among absorbent sanitary products, sanitary napkins (pads) and hemostatic plugs were the only categories to achieve growth. The total export volume of absorbable sanitary products is much higher than the import volume, showing the increasing production strength of China's absorbable sanitary products industry.
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