Feminine hygiene products need innovation The global volume of feminine hygiene products (including sanitary napkins, nursing pads, and wet wipes) increased from $24.2 billion in 2010 to $26.5 billion in 2011. Among them, there was no significant fluctuation in North America, and Western Europe increased from $4.7 billion to $5 billion, with a slight increase. Asia Pacific, the Middle East, Eastern Europe and Latin America saw significant growth, with manufacturers continuing to invest in these high-growth regions. In the developed markets, innovation has become a necessary means to compete for the market. The silk protein coating plays a health function Many companies are trying to use SMS materials and combined with the development of functional fibers as the top sheet of high-end products, such as absorbent cotton, silk, polylactic acid fiber (corn fiber) and other functional spunlaced nonwovens are the preferred surface material for the most high-end incontinence products. Now there are scientific research projects to create a material that can be used in female hygiene products, that is, to attach a layer of silk protein to the surface of polyester, so that polyester fabric has many functions of silk protein. In contrast, the traditional female hygiene products on the market are made of ordinary non-woven fabrics as the mesh surface, which may cause skin sensitivity and other problems, and this new non-woven fabrics can give full play to the unique health care function of sericin protein on the human body. In addition, the core performance of female hygiene products is very important, in the entire product has the greatest impact on the cost, the core is composed of fluff pulp and Super Absorbent Polymer mixed, fluff pulp provides liquid diffusion, soft comfort and water retention function, its length, thickness determines the core density, and the core density has an important impact on the above performance, "fiber aggregate" is the basic attribute of non-woven fabrics. Therefore, the development of non-woven technology for the core of nursing products is bound to bring epoch-making technological innovation in the industry.
Read MoreFeminine hygiene products segment market demand The basic structure of feminine hygiene products is mainly composed of the top sheet, the absorption core layer and the back sheet. The top sheet material used is usually hot air non-woven fabric,spunbonded non-woven fabric, which no only requires soft, does not stimulate the skin, but also makes the liquid penetrate quickly to maintain the dry and refreshing top sheet. The absorbing core layer is composed of fluff pulp and super absorbent resin, which is used to store liquid in large quantities. The back sheet is mainly PP film, which mainly prevents the seepage of liquid and plays the role of isolation. Today, the most used top sheet materials for female hygiene products are spunbonded non-woven fabrics or SMS and SMMS combined with melt-blown. Spunlaced non-woven fabrics do not need to use any chemical additives, so spunlaced non-woven fabrics have excellent characteristics as top sheet materials. Different regions and countries are affected by different cultures, and users' preferences for products are not the same, but consumers' requirements for products are consistent. Nowadays, raw material process technology is developing in the direction of specialization, functionalization and differentiation, and these functional or special process raw materials will further enhance the competitive advantage of products. Technical advances in non-woven fabrics and the development of their materials have played an important role in improving product comfort, softness, beauty, water absorption, hydrophobicity and affinity with human skin. In developed regions, most feminine hygiene product manufacturers have launched a series of new products for women' menstrual periods, including from puberty to menopause. Today's manufacturers are targeting younger consumers and the feminine hygiene market in developing regions, seeking to spur growth with innovation.
Read MoreCompetition pattern of adult diaper market 1. Enterprise structure Adult diapers are an important part of adult incontinence products. At present, China's adult incontinence products industry is still in the early stage of market recognition, with numerous market participants and unclear competition pattern, mainly including international first-line household paper enterprises such as Kimberly-Clark and Vida, including local large manufacturers such as Hengan and COCO Health Care, as well as many regional and local small and medium-sized brands. The top four brands in China's adult incontinence products market are COCO Health Care, Elderjoy, Dr.P, TENA, with their market share of 9.4%, 7.9%, 4.5%, 3.7% respectively. 2. Head enterprise analysis -COCO Health Care shares Established in 2001, Hangzhou COCO Health Care Products Co., LTD. (hereinafter referred to as "COCO Health Care Products") is a high-tech enterprise focusing on the design, research and development, production and sales of disposable hygiene products. The products cover baby care products, adult incontinence products and pet hygiene products, and has a number of well-known brands such as COCO. The "COCO" brand has won the single category of the e-commerce platform for many consecutive years, and won the first world record certification of global e-commerce diaper sales for 7 consecutive years (2013-2019). In 2022, the total operating income of COCO Health Care shares reached 1.186 billion yuan, and the gross profit was 155 million yuan. From the perspective of adult care product business revenue, the growth rate of COCO Health Care share adult care product business revenue in 2022 was significant, and the revenue of COCO Health Care share adult care product business reached 536 million yuan in 2022, an increase of 72 million yuan compared with 2021, an increase of 15.5%. From the perspective of independent brands, COCO Health Care shares deeply in the field of adult incontinence products, including adult diapers, adult lala pants, adult diapers, nursing pads, maternity towels, absorbent towels and other products, with "COCO", "absorption Bao", "Ann nurse" and other brands, product categories are rich, covering high, medium and low market positioning, in the same kind of market competition in a leading position. Become one of the well-known brands with high market recognition and loyalty.
Read MoreDevelopment trend of adult diapers in China The shift from “usable” to “easy to use”. At present, with the aging of the population, the continuous improvement of residents' consumption level, and the development of e-commerce, the consumption demand for adult diapers has increased, China's adult diaper industry has entered a stage of rapid development. At the same time, the improvement of quality of life has led consumers to pursue more comfortable and high-quality adult incontinence products. Meanwhile, due to surgery, menstruation, postpartum care or work reasons, resulting in leakage of urine, temporarily unable to go to the toilet needs of people can not be ignored. However, while optimistic about the future development trend of the domestic adult incontinence products market, it is also necessary to realize that adult incontinence products are a strong category of sustainability. Therefore, in order to establish and consolidate the correct cognition of this category in the minds of the majority of consumers, we must return to the pain points that need to be solved and continuously excavated in the initial design of the product itself, and strive to create a new design idea and quality system of adult incontinence products with updated technologies and concepts, further accelerate the pace of product innovation, and realize the transformation from "usable" to "easy to use". Create a better user experience. Future development trend Size fitting: In-depth investigation and collection of Chinese people's age growth and living habits, comfort demands, and start the establishment and improvement of the national standard system for adult incontinence products Customized tailoring: According to the scene, gender, relying on ergonomics and other scientific and technological achievements, to create a more suitable and comfortable tailoring design. Fabric care: Pay attention to health hazards such as incontinence dermatitis. From the antibacterial technology, soft skin design and other aspects to avoid health hazards. High-end quality: Focus on young women and other consumer groups, in line with the high-end wave of life quality improvement, to create high-end incontinence products. Intelligent assistance: Integrate intelligent technology into adult incontinence products to bring more efficient and convenient use experience to the demand group. Fashion design sense: from "easy to use" to "good-looking", pay attention to product appearance color, design, highlight personality, and achieve a high degree of integration of individuation functionality and practicality.
Read MoreThe development status of adult diapers: double growth of production and sales, market scale continues to expand With the strengthening of personal health care awareness and the gradual acceleration of the aging process, the market demand for adult diapers in China has continued to grow in recent years. In 2021, the consumption of adult diapers in China reached 4.88 billion pieces, and the output reached 7.18 billion pieces in the same year. It is expected that the consumption of adult diapers in China will reach 6.09 billion in 2023. The huge market demand, prompting China's adult diapers market scale continues to expand, in 2021, China's adult diapers retail scale exceeded 10 billion yuan, reaching 10.25 billion yuan, an increase of 8.7%, is expected in 2023, China's adult diapers retail scale will reach 13.22 billion yuan. From the perspective of sales channels, with the rapid development of the Internet and online shopping, e-commerce channels continue to increase their share in the sales of adult diapers, becoming one of the important sales channels for adult diapers. In 2022, the sales share of online diapers in China reached 42.12%, an increase of 19.47% compared with 22.65% in 2016. The offline channel is just the opposite, in 2022, China's offline channel diaper product sales share of 57.88%, compared with 77.35% in 2016 reduced by 19.47%, but overall, China's adult diaper sales channels are still dominated by offline channels.
Read MoreIndustrial chain: Adult diaper companies have no bargaining power for upstream raw materials Upstream: Super absorbent resin The raw materials of adult diapers mainly include super absorbent resin, PE film, non-woven fabric, wood pulp, hot melt adhesive, air-laid paper, etc. Among them, super absorbent resin is the core part. Super absorbent resin is a kind of low cross linking hydrophilic polymer compound with loose network structure, which is neither soluble in water nor soluble in organic solvent. It has the ability to absorb hundreds of times its own weight or even thousands of times water, and the water absorption rate is fast, the water retention performance is good. It is difficult to separate the water even under pressure. In recent years, China's super absorbent resin production capacity continues to expand, the output is growing steadily. In 2020, China's super absorbent resin production reached 990,000 tons, is expected to break through 1.2 million tons in 2023. It provides abundant raw materials for the adult diaper industry, and the upstream materials of adult diapers are weak in substitution and strong in product uniqueness. The above raw materials mainly come from the material manufacturing industry and the petrochemical industry. Among them, the material manufacturing industry has a high degree of product standardization, and the price is mainly determined by the market supply and demand relationship. The price of products in the petrochemical industry is affected by international oil prices, and there are certain fluctuations, which will have a certain impact on the production cost of the industry, and adult diapers enterprises have basically no bargaining power for upstream raw materials. Downstream The downstream of adult diapers is mainly for consumers, mainly including adults with mobility difficulties and incontinence, and some are provided to those engaged in special jobs and people who are not convenient to go to the toilet for a long time. With the deepening of aging, the number of elderly patients in China has also continued to grow in recent years, and urinary incontinence or mobility difficulties caused by stroke, dementia, diabetes, prostate disease, bladder disease, etc., have created a huge market demand for adult diapers.
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