PEST analysis of adult diaper industry in China P (policy) Policy: In the macro environment where the state vigorously promotes the construction of the pension system, the active introduction of relevant policies and plans provides a good market development environment and policy support for the diaper industry. E (economic) Economy: With the rapid development of China's economy in recent years, the per capita disposable income of residents continues to increase. With the increase of residents' disposable income and the upgrading of consumption concepts, the market consumer demand will further increase. S (society) With the increasing aging degree in China, the number of elderly patients with diseases in China has continued to increase in recent years, and urinary incontinence or mobility difficulties caused by stroke, dementia, diabetes, prostate diseases, bladder diseases, etc., have created a huge market demand for adult diapers. T (technology): Increasing investment in research and development, continuously optimizes the performance and experience of main products, and develops new products to meet consumer demand for product quality and expand customer base.
Read MoreDevelopment history of adult diapers in China Adult diapers are mainly used by adults with mobility difficulties and incontinence, and some are also provided to those engaged in special jobs and people who are not convenient to go to the toilet for a long time. The development process of China's adult diaper industry can be divided into three stages: market introduction period, initial growth period and rapid development period. In 1996, Vinda's adult diaper brand "Bao Adult" began to enter the Chinese mainland market, marking the start of the adult diaper industry in mainland China. After a long period of time, "bag adult" is the mainstream adult diaper brand in the Chinese mainland market. Until 2000, Hengan Group took the lead in launching "Anerkang" adult diapers in China, opening the road to the development of local brands in the adult diaper industry. In 2001, Hangzhou COCO Care Products Co., Ltd. was established in Hangzhou, and in 2006 introduced China's first adult diaper production line and successfully put into production, promoting the initial development of China's adult diaper industry. Since 2007, various participants in the international market have laid out the Chinese adult diaper market. Early 2008. The adult diaper brand Depend of Kimberly-Clark of the United States launched the national large-scale activity of Kimberly-Clark's Depend "Health Care Trip" in Beijing First Social Welfare Institute, which marked Depend formally enter into the Chinese market. With the entry of multinational enterprises into China, China's adult diaper industry has entered an initial stage of growth. Since 2011, the convenience of adult diapers has increased its market penetration. With the increasing aging of China's population and the continuous improvement of residents' consumption level, the consumption demand for adult diapers continues to increase, which promotes the accelerated development of the adult diaper industry. At the same time, the rapid development of China's e-commerce provides a good environment for the development of adult diapers industry, the retail market size of China's adult diapers industry has reached 10.25 billion yuan in 2021, and China's adult diapers industry is in a period of rapid development.
Read MoreSpun-laced non-woven fabrics market has entered a new normal Wet wipes innovation focuses on sustainability The largest end use of spun-laced non-woven fabrics is wet wipes, which accounted for 64.7%(in tons) of all spun-laced non-woven consumption in 2021. By 2026, spun-laced non-woven will still be the main raw material for wet wipes, and the share of wet wipes in the consumption of spun-laced non-woven will grow to 65.6%. While the European Union's plastic restriction is a catalyst, the reduction of plastic in non-woven fabric has become a global driving force, especially spun-laced non-woven. As a global market leader in spun-laced non-woven and other wiping substrates, Suominen offers its customers products made from renewable, recyclable, compostable and plasti-free raw materials to help them achieve their environmental goals. These new products include Biolace Pure, a 100% plant-based product with superior cleaning capabilities, and Biolace Bamboo, a bamboo-based substrate. Both products have clear advantages in terms of reducing their CO2 footprint and reducing their environmental impact. Sandler uses renewable and recycled raw materials, which come from renewable sources such as viscose, cotton or PLA, the lactic acid-based polymer used in spun-laced non-woven. Spun-lace technology offers the possibility to adjust the raw material composition of non-woven meanwhile maintaining the function and quality of the established product. Andritz is advancing the development of innovative technologies such as spun-lace and wet methods to produce sustainable wet wipes. All of these processes use the spun-lace method, which is the most effective solution for bonding large amounts of fibers without using any hot melt or chemical adhesives. Mogul, which offers a diverse range of spun-lace series products, has been making non-woven fabrics from bamboo fiber, a cellulosic material regenerated from the bamboo plant. In addition, the company can manufacture materials using 100% bio-based polyester or hybrid products that are specifically designed to biodegrade in the environments where the vast majority of plastics usually end up: landfills and oceans. Bio-based sustainable spun-lace materials are becoming increasingly important due to the latest European regulations issued by the European Union. In addition to its standard spun-lace products, Mogul currently offers parallel and cross-laid spun-lace products as well as the unique bico-pet product, sold under the Madaline brand. Having such a diverse product range frees the company from over-reliance on wet wipes applications. Mogul's Metatex High Performance Spun-lace series offers a range of premium fabrics that meet the market's demand for lightweight materials for warm clothing such as firefighting gear and rubber reinforced materials. Sandler's spun-lace business also focuses...
Read MoreWet toilet paper consumption trends With the improvement of contemporary people's health needs, the application scenarios of wet toilet paper continue to extend, and it has covered multiple scenarios such as daily use, going out for traveling, adult special period care, and infant care. Some adults also have different demands for wet toilet paper in different special scenarios. When women need private health care due to menstrual period, sexual life and other factors, they are more inclined to carry small bags that are easy to carry, Sterilization and deodorization and texture moistened products. Women during pregnancy are concerned about whether the product is not easy to penetrate. Adults want wet toilet paper to relieve itching, burning and other physical discomfort as much as possible when hemorrhoids attack. Overall, under the improvement of consumer demand for quality life, wet toilet paper has gradually stood out in the category of household paper, becoming one of the fastest growing categories in recent years. Under the increasingly diversified use scenarios and subdivision needs, consumers pay more attention to the sense of quality of wet toilet paper, which requires that wet toilet paper brands still need to work hard, not only to strengthen the control of product quality, but also to assume the responsibility of establishing industry standards. It is expected that more brands in the industry will continue to provide consumers with higher standards and higher quality wet toilet paper products in the future.
Read MoreThe current situation of use of wet toilet paper On May 30, CBNData consumer data and Deeyeo jointly analyzed the current consumption trend and market development of wet toilet paper based on the insight of wet toilet paper consumer groups. Among the people who use wet toilet paper, most consumers have developed daily use habits, more than 40% of consumers will use wet toilet paper every day, and nearly 80% of consumers use it at least three times a week. In terms of the age group of users, relatively older female consumers use wet toilet paper more frequently. Different from other household paper categories, due to the closer relationship between wet toilet paper and health, consumers are more concerned about the safety and product quality of wet toilet paper. The quality attributes such as the material, formula and humidity of the wet toilet paper product itself are the most critical factors for consumers to consider when choosing wet toilet paper. According to the different age, consumers born after 1995 pay more attention to product specifications, consumers born after 1990 and consumers born after 1985 pay more attention to the actual use experience, such as quick drying performance and extraction experience, consumers born after 1880 is more concerned about the overall quality of wet toilet paper. As a daily consumable, more than 50% of consumers will re-purchase wet toilet paper with strong cleaning power and good bactericidal effect. Most consumers who enter the family stage born after 1985 and born after 1990 will hope that wet toilet paper can meet the needs of adults and children at the same time, consumers born after 1995 pay more attention to comfort, while consumers born after 2000 and 1980 pay more attention to its characteristics of wipe and dry. Reference https://www.sohu.com/
Read MoreIs adult diaper a necessary care item for the elderly In the list of elderly care products, adult diapers are very necessary Nowadays, the aging of society is becoming more and more serious, and many elderly people are "solitary elderly" and "empty-nest elderly" who have no one around to take care of them for a long time. Some elderly people are accompanied by a partner, while others don’t have partner. Many elderly people have no one to accompany them for a variety of reasons, such as their children working outside for a long time, or setting up a family to live in another city. So now many community staff will give adult diapers as a gift to the elderly living alone in the community. The benefits of adult diapers First, many elderly people get old, due to the decline of physical function, it will cause some problems of incontinence, if they wear adult diapers can prevent sudden incontinence,. It's much easier to wash their clothes later, or to do personal cleaning. Second, many communities often hold some outdoor activities to invite the elderly to actively participate in the community, one is to reduce the mental illness caused by loneliness through entertainment interaction, and the other is to well control the safety and health of the elderly within a certain period of time. However, there are many elderly people who want to go to the toilet frequently, so they are reluctant to leave the house. If they wear adult diapers, which can solve this problem. There are more choices of good quality adult diapers which couldn’t hinder walking posture and couldn’t tighten the thigh. Sinbao adult diapers fit the leg type, have a large amount of water absorption, dry and breathable, not allergic, not leaking. In this way, the elderly will not have a psychological burden when they are outside for entertainment, and it will be more convenient for the families who take care of the elderly. Third, the elderly who are alone at home, due to unsupervised, the news of accidents when going to the bathroom is often reported out, this is because the elderly are old, the legs and feet will become less sharp. The bathroom is often in wet, so it will lead to the ground slippery, so the bathroom is a high-risk area for accidents. There are many elderly people accidentally falling in the bathroom, resulting in paralysis or severe patients will eventually not be rescued in time and die. If the elderly use adult diapers, they can reduce the chance of accidents when the elderly go to the bathroom. Therefore, adult diapers are essential care supplies for the elderly, but our most important core is to spend more time with the elderly, in addition to the material convenience of life, but also to give them spiritual warmth.
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