How many well-known diaper companies are strongly positioned in the Southeast Asian market?
Southeast Asia as the only choice to open up new growth in the baby diaper market, its hot degree has long been traceable. Taking foreign brands as an example, many European, American and Japanese companies have been deeply engaged in the Southeast Asian market for many years after experiencing sluggish growth in the local market: in 2018, Unicharm acquired DSG International, a Thai sanitary products manufacturer, for $530 million, thus expanding its channels into the Southeast Asian market. In 2020, Kimberly-Clark acquired Softex Indonesia in the Indonesian personal care market for about $1.2 billion, with 80% of its sales coming from baby diapers. In March this year, Procter & Gamble Philippines (P&G) opened its Pampers diaper production line in Jiabiu, Neihu Province, for export to Vietnam and South Korea.
At present, China's diaper market is also Mired in stock competition, on the contrary, the Southeast Asian market is not only a large scale of newborns, the demand for maternal and child supplies continues to rise, for the urgent need to find new additions to the diaper brand, is undoubtedly a tempting cake, attracting countless players to participate in it.
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