Wet wipes are wet paper towels used to wipe the skin. There are two main kinds of it: one is that it has been disinfected, but can not disinfect other items, which contains skin care ingredients, play the role of skin moist maintenance. The other is that it has been disinfected, and it is disinfectant wipes that can also be used to disinfect other items. It can be used for the disinfection or sterilization of skin scrapes, scratches, etc.,. Current situation of Chinese wet wipes market 1. The growth of Chinese wet wipes market scale is greater than the global market scale In view of global wet wipes market, in 2017, 2018, 2019 and 2020 were 13.163 billion RMB, 13.829 billion RMB,14.447 billion RMB and 15.356 billion RMB respectively. In 2019, the year-on-year growth rate was 4.47%, which was less than the year-on-year growth rate 5.06% in 2018. In 2020, the year-on-year growth rate was 6.29%, starting to recover. This is mainly due to the 2020 pandemic, which created the demand for wet wipes. In view of domestic wet wipes market, in 2016, 2017, 2018, 2019 and 2020 were 6.013billion RMB, 6.744 billion RMB, 7.718 billion RMB, 8.78 billion RMB and 10.9 billion RMB respectively. From 2016 to 2020, the year-on-year growth rate has been maintained at more than 12%, which obviously exceeds the growth rate of the global market scale of wet wipes. 2. The per capita consumption level of wet wipes in our country is far lower than that in Europe and America area. In terms of consumption scale, in the United States, the consumption scale of wet wipes in 2019 was $4.947 billion. And in Western Europe was $3.257 billion. But in our country only had $1.272 billion. In terms of per capita consumption level, in Western Europe reached 133.61 yuan per person in 2019; In the United States, it was 104.05 yuan per person. But in our country, there was only 6.28 yuan per person. 3. Baby wet wipes occupy the largest proportion in wet wipe market. In terms of the market segment of Chinese wet wipes, Chinese baby wipes will take half of the market share in 2020, about 52.8%. Baby wet wipes currently account for more than half of the market share of wet wipes in China. The three-child policy has provided support for a new round of population birth, which is good for the development of Chinese baby wet wipes. The consumption scale and per capita consumption level of our wet wipes are far lower than the European and American area. The penetration rate of our market wet wipes is still low. Therefore, there is still a large space to explore the wet wipes market in the future.
Read MoreDevelopment history of global maternal and infant industry. From 1950 to 1960, baby boomers are being born in countries like Japan and the United States,etc. maternal and infant industry ushered in an opportunity for large-scale development. Brand chain stores like Nishimatsuya and Mother care appeared one after another. From 1960 to 1990, the market for maternal and infant gradually matured in developed countries. The developing countries’ maternal and infant market entered into early stage of development. The most of well-known international brands began to develop globally. From 1990 to 2011, International brands have started the globalization development strategy, introducing overseas maternal and infant culture and products to developing countries. In some countries, such as China, the maternal and infant industry was developing rapidly, and domestic and foreign brands are competing fiercely and gradually forming the chain trend. From 2011 to nowadays, maternal and infant products began to be sold online, and here comes the rise of maternal and infant e-commerce. In the future, maternal and infant products will be more diversified. Sales channels and models will be constantly innovated to meet the needs of consumers in the new era. Statistics showed that, in 2017, the global maternal and infant market size was 9.82 trillion RMB. In 2021, the global maternal and infant market size was 15.93 trillion RMB. Infant nursing products including baby diapers, baby zipper pants and baby wet wipes. Among those products, zipper pants is top end and highest unit price category. Diapers are currently the largest market share segment. The rise of domestic brands, leading foreign investment into the fourth generation technology. The core part of the diaper is the "core", which determines how much the diaper absorbs, how fast it absorbs, its ability to hold water, and whether it breaks. The fourth-generation diaper is composed of "SAP+ fluff pulp", which is manufactured by three-dimensional stacking process. It has good conductivity and water locking ability, is thin, close, not easy to reverse osmosis, and can prevent the core from becoming hard and too heavy. At present, many domestic diaper brands have spent a lot of time and energy on the production process, raw material selection and product design. And they do research and produce diapers that are more comfortable and safe for babies, which have entered the fourth generation of diapers, while many foreign brands are still stuck in the third generation. Consumers are also increasingly trusting domestic diaper brands. In recent years, with the rapid rise and development of domestic brands through new retail channels, these domestic brands mainly enter the market through innovative product sales channels, and gradually transfer from low-end to high-end market. Domestic brands in the future competition will continue to nibble foreign brand market, foreign brands market share or will continue to d...
Read MoreBecause now the environment of raw materials ushered in a new round of price rises. According to the news of each shipping company, the sea freight in March will also usher in a tide of price rises. If you have any order about the spunbond nonwoven,spunlace nonwoven and other raw material for diaper,sanitary napkin.Please try to go ahead.
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