GOLD Hongye donated more than one million yuan worth of relief supplies to the Typhoon-affected areas in the Beijing-Tianjin-Hebei region Lend a helping hand in time of crisis, merciless flood but people have feelings! Recently, under the influence of strong Typhoon "Du Suri", Beijing, Tianjin and Hebei Province have suffered floods and geological disasters caused by extreme rainfall. APP China's GOLD Hongye donated more than one million yuan worth of relief supplies! It contains relief supplies such as Breeze paper, roll paper, disinfection wet wipes, and Yili sanitary napkins to provide living security for the affected people. As a patriotic overseas Chinese enterprise, since its investment in China in 1992, Sinar Mas Group has always been committed to improving corporate social responsibility while developing enterprises, and has been actively involved in promoting education, disaster relief, national construction, poverty alleviation and other public welfare undertakings, and constantly passing on golden love. Up to now, Sinar Mas Group and the Huang Yicong Charity Foundation have donated more than 1.4 billion RMB in China.
Read MoreDeep cultivation of Southeast Asian diaper market Southeast Asia seems to be a golden land of unlimited opportunities, but the brand will also face many challenges in the development process. There are indeed many local opportunities, but it is not easy to make a big self-improvement. In the view of hygiene products Business Intelligence, diaper brands want to deeply cultivate the Southeast Asian market, need to do the following: First, do a good job of preliminary market research and develop localized products. Diaper brands want to go to Southeast Asia, only by conducting enough detailed market research in the early stage can they create explosive products that fully meet the needs of users and make consumers willing to pay. In terms of product function, due to the tropical climate in Southeast Asia, diapers are recommended to be developed around odor control, cool and comfortable, and easy to wear and take off. In Thailand, local consumers also prefer wearable diapers over patch diapers. The second is to do a good job of digital marketing, with high-quality content and forward-looking operational planning. Whether it is a senior giant diaper, or a new brand, after entering the new market need to carry out marketing, its marketing content must have a clear and consistent brand image, in order to deepen consumer impression. Before every festival or promotion node, such as Double Eleven, Christmas, brand anniversary, etc., it is necessary to timely update creative content and interesting consumer interaction, which requires forward-looking operation and planning. More noteworthy is that in the past two years, Chinese diaper brands have gradually integrated into the lives of local consumers, but the current sanitary products market in Southeast Asia is still mainly controlled by foreign brands such as Europe and the United States and Japan.
Read MoreHow many well-known diaper companies are strongly positioned in the Southeast Asian market? Southeast Asia as the only choice to open up new growth in the baby diaper market, its hot degree has long been traceable. Taking foreign brands as an example, many European, American and Japanese companies have been deeply engaged in the Southeast Asian market for many years after experiencing sluggish growth in the local market: in 2018, Unicharm acquired DSG International, a Thai sanitary products manufacturer, for $530 million, thus expanding its channels into the Southeast Asian market. In 2020, Kimberly-Clark acquired Softex Indonesia in the Indonesian personal care market for about $1.2 billion, with 80% of its sales coming from baby diapers. In March this year, Procter & Gamble Philippines (P&G) opened its Pampers diaper production line in Jiabiu, Neihu Province, for export to Vietnam and South Korea. At present, China's diaper market is also Mired in stock competition, on the contrary, the Southeast Asian market is not only a large scale of newborns, the demand for maternal and child supplies continues to rise, for the urgent need to find new additions to the diaper brand, is undoubtedly a tempting cake, attracting countless players to participate in it.
Read MoreHong Kong "DAISO" made in Japan baby wet paper bacteria content is nearly 500 times The Consumer Council of Hong Kong tested 20 types of personal care wet wipes, and the results showed that the bacterial content of a sample of "DAISO" baby wet wipes exceeded the limit set by China's "Hygiene Standard for Disposable Sanitary Products" by nearly 500 times. The Consumer Council pointed out that the test results indicated that the samples may have been contaminated with microorganisms before opening. The use of wet wipes containing excessive bacteria to clean the face, eyes, mouth, private parts, etc., may lead to bacterial infection, resulting in symptoms such as conjunctivitis, swollen throat, gastroenteritis or fever and other symptoms. In addition, infants and the elderly may be more susceptible due to weak resistance. Urge carers to be more aware of the risks. The Consumer Council reminds that wet wipes are commonly used in non-woven fabrics, and their raw materials include natural fibers or man-made fibers, and some man-made fibers are difficult to be naturally decomposed. The Consumer Council also advises members of the public to avoid storing care wipes for too long after opening, as the sealing degree of reusable stickers may not be able to completely prevent bacterial invasion. The opening should be properly sealed after each extraction of wet wipes, and the packaging size should be selected according to the use habit, reminding that independent packaging can reduce the chance of bacterial contamination.
Read MoreDiaper brands are strongly positioned in the Southeast Asian market As the domestic diaper market continues to shrink, more and more brands are targeting overseas markets, hoping to get rid of weak growth and open up new opportunities and new increments outside the original market base. Taking the Southeast Asian market as an example, many maternal and child brands have entered this emerging market, but in-depth analysis, competition is becoming more and more fierce. Why diaper brands rush to Southeast Asia Behind many diaper brands' preference for the Southeast Asian market is a considerable market prospect. In 2022, the overall retail sales of disposable goods market in Southeast Asia reached 6.5 billion US dollars, of which baby diapers are the largest sub-category of the Southeast Asian goods market, and the market size exceeded 4 billion US dollars last year, with a year-on-year growth of nearly 11% in 21-22. The baby diaper market is expected to exceed $6 billion by 2027. The reasons why the diaper market in Southeast Asia is growing so fast: First, the Southeast Asian market has a huge user base of maternal and infant. At present, the population of Southeast Asia has exceeded 600 million, and the population is very young. At the same time, Filipino women had 2.49 births per person, Indonesian women had 2.27, Vietnamese women had 2.05 and Malay women had 1.97. This means that each couple will have at least two or more children on average, and the higher willingness to have children will bring strong demand for diapers and maternal and infant products. Second, the scale of the Internet industry and the penetration rate of e-commerce in the Southeast Asian market continue to increase. In the past, offline consumption in Southeast Asia accounted for a very high proportion, and now with the rapid development of online e-commerce, online penetration continues to increase, and the purchasing power of local residents can not be underestimated.
Read MoreImport and export of household paper and sanitary products in China in the first half of 2023------ Wet wipes In the first half of 2023, the import and export volume of China's wet wipes declined, but the total export volume was much higher than the total import volume, and China's wet wipes production capacity not only met the domestic market demand, but also had high competitiveness in the international market. Export In the first half of 2023, the total export of wet wipes was 254,700 t, down 4.10% year-on-year, and the export products were mainly clean wet wipes, accounting for 74.5% of the export volume. The average export price of wet wipes is much lower than the average import price, indicating that China's high-value products such as functional wet wipes still have room to expand in overseas markets. Import In the first half of 2023, the total import volume and total import volume of wet wipes showed a double-digit decline year-on-year, and the total import volume was 17,000 tons, which had a small impact on the domestic market. Among them, disinfecting wet wipes are the main ones, and the import volume accounts for 81.5%.
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