Kotex is actively developing new forms of menstrual education for women May 28 marks the 10th International Menstruation Day. Kotex, Plan International and universities in Xi 'an and Kunming jointly launched menstrual health education activities, aiming to encourage the public to establish a correct understanding of menstruation in various forms and to improve women' awareness and ability of menstrual health management. A series of activities themed on menstrual health will be held two weeks around May 28, including menstrual poster design contest, menstrual story discussion, theme interview and video shooting, etc. Throughout the growth process of women, "menstruation" is an inseparable topic. It is not only an important sign of reproductive maturity, but also a barometer of women' health. It is very important to master the relevant scientific knowledge for women' health. In recent years, women' awareness continues to awaken, menstrual apps emerge in an endless stream, and women have more ways and awareness to carry out menstrual health management. In 2020, coinciding with the Kotex's 100th anniversary, Kotex is launching its "Girls Are Not Simple" program around the world, which includes providing free menstrual products to underprivileged women and promoting menstrual education to teenagers. At the same time, Kotex also maintains cooperation with young female science bloggers, using new media platforms as the carrier of menstrual science, creating novel forms of interaction, and "planting" menstrual health care knowledge vividly in the minds of young girls. With the update of social consciousness and concept, more and more women realize the importance of facing menstruation calmly, and scientific and healthy cognition of menstruation should be promoted and popularized. While providing safe and comfortable products for women, Kotex will continue to promote menstrual education and help the public face menstruation through a variety of public welfare activities. Reference https://www.sohu.com/a/680360271_707854?spm=smpc.author.fd-d.4.1685496642527dDblkwD
Read MoreThe new THRU-AIR Bonder non-woven fabric hot air penetration adhesive machine The new THRU AIR Bonder hot air penetration adhesive machine for non-woven fabric is introduced by Wevirtue, which has the following features: 1. Compact structure, small footprint It can be optimized to achieve high performance standards at lower total cost. The total cost includes investment cost, operation cost, installation, maintenance, operation and reliability, etc. The performance is still able to match the level of the traditional hot air penetration adhesive machine. 2. Easy to adjust the speed, temperature and hot air speed The new THRU AIR Bonder hot air penetration adhesive machine for non-woven fabric is easy to adjust the operating speed, temperature, and speed of hot air through non-woven fabric to optimize the bonding process. Good bonding improves uptime, reduces waste, and improves operational reliability for subsequent processes such as post-processing. 3. Easy to maintenance and with strong security While traditional high performance of hot air penetration adhesive machine usually require a large installation site, Wimede's new THRU-AIR Bonder hot air penetration adhesive machine is compact, allowing efficient use of space. The sliding out design of the hot air penetrating roller is easy to maintain and it is safe. 4. A variety of heat sources can be used Sustainability is the heart of Wimede's business strategy and operations. The THRU AIR Bonder hot air penetration adhesive machine can use a variety of heat sources to support carbon neutral production operations. Reference 维美德推出新型 THRU-AIR Bonder非织造布热风穿透式粘合机
Read MoreHenkel Ultra Cool Hot Melt Adhesive -- Energy saving and environmental protection When maternal and child consumers changed from the initial brand-oriented consumption to more and more mother began to pay attention to the organic green, odor-free and even intelligent of product ingredients. Hot melt adhesive as raw materials in maternal and child products and hygienic products, its quality assurance and technological innovation has attracted more and more attention. Henkel Ultra Cool series hot melt adhesive with "energy saving and environmental protection", "thin and light without odor", "efficient production" as the key words new market. To achieve green and sustainable production processes According to the data, Henkel Ultra Cool series hot melt adhesive can achieve green sustainable development for the production line while reducing the overall production cost. Henkel Ultra Cool series hot melt adhesive consumes an average of 4410 kW/h, which is expected to save 30% electricity consumption for raw material processing, equivalent to saving about 700 yuan per day for each production line, and planting a tree for the earth every day. Protect the thin and tasteless product experience Henkel Ultra Cool series hot melt adhesives perform better than traditional products in core data such as odor population test, thermal stability test and elastic creep test. It can help products to achieve thinner substrate, odor-free use experience. Ensure cost-effective production cost Henkel Ultra Cool Hot Melt adhesives help customers effectively reduce hot melt carbonization, reduce nozzle maintenance and other equipment, thereby increasing production efficiency for customers. Reference https://www.sohu.com/a/572044926_707854?spm=smpc.author.fd-d.720.1682555693446gpBFbuo
Read MoreWhat are the pain points in the adult incontinence nursing market? The first is that the concept and cognition is more traditional in domestic, which is the biggest pain point in the market. For example, the pace of aging is rapid in Japan, and the whole society is fully at ease with using adult diapers, as long as it can help them solve their problems. Therefore, in Japanese supermarkets, the shelf of adult diapers is larger than that of baby diapers, so their cognition and acceptance degree is relatively high. But in China, because of long-standing cultural and ideological influences, most elderly people will not admit to leaking urine if they discover it. In their opinion, only children leak urine. In addition, many older people have experienced hard times and feel that frequent use of adult diapers is wasteful. The second is that most brands' marketing education remains in the initial stage. Adult care market is still at the stage of market education, but most brands still stay in the initial stage of market education, just with basic benefits or low prices to communicate with consumers. However, the significance of adult diapers is not only to solve the most basic problems, but also to liberate the life state of the elderly, which should be expanded from the functional level of education to a higher level of emotional level. Third, the difficulty of category communication is high. The buyers and users of adult diapers are often not the same person, so there are many people who need to communicate with each other. Moreover, once the communication is not good, the buyers choose unsuitable products, which may bring double burden to the users and caregivers. And there is a big difference between adult diapers and baby diapers. We tend to pay more attention to our children. Even if our family is in a pinch, we will try to buy the best products for our children. But to buy things for the elderly, we tend to prefer basic products, which is also a reason for the difficulty of communication. The fourth is to become a fixed expense for the family. Adult diapers are a very durable category and may be used for life once entered. For example, an old man may start to use diapers at the age of 60, if he lives to the age of 90, it means that he will use diapers for 30 years, which is a continuous investment or long-term consumption. But when it comes to baby diapers, consumers know exactly how long they will last. Europe is relatively good at social welfare, which is probably mostly paid for by the state or the government. In addition, the market education in Europe has been very mature. Once Europeans have the problem of urinary incontinence, they will immediately buy corresponding products to help them build confidence, delay the time from mild to severe incontinence as much as possible, or assist the recovery of incontinence. So they spend less on th...
Read MoreAdult diapers will evolve faster than baby diapers Insight into the adult care industry First of all, domestic consumers have a relatively low awareness of adult diapers. Adult diapers into the mainland has been 20-25 years, but many elderly people still regard it as an emergency product, only to the extent of unable to act, will consider the use of adult diapers. By contrast, Europe and other mature markets, from the beginning of mild incontinence has attracted attention, and then began to use adult incontinence care products, to return to normal social life. Secondly, from the perspective of product development stage, the whole market is at a stage where it needs education at present, and the market penetration rate of adult pull up pants needs to be improved. The degree of incontinence can be divided into mild, moderate, moderate and severe, among which buckle diapers are mostly worn by moderate and severe people, and adult pull up pants are generally used by patients with mild or moderate incontinence. And the current situation of the domestic basic buckle type diapers, more than 40% of the whole industry is buckle type diapers. Buckle diapers are a relatively popular product at present. In addition, the growth rate of adult pull up pants is very fast in the past two years, but the overall volume is still too small, the market share is less than 15%. Only when the growth rate of adult lala pants is fast enough, and the market capacity is large enough, it indicates that the whole adult incontinence care market steps forward to mature stage. Today, in some developed countries or regions, the proportion of pull up pants in the adult care market is much higher than buckle diapers, because pull up pants are used in a wider range of scenarios, such as the elderly to go out, to participate in some social activities, can choose adult pull up pants products, while buckle diapers are larger and more bloated, more suitable for bedridden elderly. How to do adult diaper market education In the case of severe incontinence, care should be taken not only for the incontinent elderly, but also for the caregivers. Many incontinent elderly people may be bedridden with other illnesses, such as Alzheimer's or dementia. Their caregivers are often their own children, who are already suffering from their parents' problems. If the incontinence elderly people use the wrong products, the blow to the caregivers will be greater, their enthusiasm for life and optimistic attitude may gradually fade, and there will be a lot of negative emotions for care, so we should pay attention to the communication with the caregivers. The prospect of adult incontinence care market Today's Europe and Japan, their social forms, the aging process of , including their attention to the health industry, are all the stages we will go through in the future. And we have more powerful e-...
Read MoreDomestic adult diaper market will usher in another big outbreak in the next two or three years Domestic adult incontinence nursing market has been growing rapidly for many years. According to statistics from the Household Paper Council, from 2016 to 2020, the market scale of adult incontinence products in China increased from 4.88 billion yuan to 10.47 billion yuan, with an annual compound growth rate of 21.01%. However, in the opinion of Zhao Yipeng, director of adult care category of Vida International and director of Tianning China, the domestic adult diaper market is still in the early stage, both consumer awareness and concept and market penetration are at a low level. He predicted that in the next two to three years, the domestic adult diaper market will usher in another big outbreak. In China, when did the market for adult incontinence care begin to grow rapidly? From the perspective of industry, adult diaper market compound annual growth rate reached more than 20%, probably in 2015, 2016. There are two main drivers: the first is a huge increase in production capacity. The baby diaper market was in a wave of decline, and many of the factories that made baby diapers switched to adult diapers. The second is the explosion of the Internet. On the consumer side, the pandemic greatly increased the popularity of adult diapers among consumers. During the epidemic, many medical workers who supported Wuhan found it inconvenient to wear and take off protective clothing frequently. Adult diapers greatly solved their physical inconvenience, thus drawing the attention of the whole society to this category. What drives the adult incontinence care market？ The current stage must be product driven, but the future must be marketing driven. We have such a developed e-commerce and marketing environment in China. Through a variety of marketing means or Internet means, we can bring this seemingly unmentionable topic into the sunlight and bring it to everyone's attention, making the popularization of adult diapers more meaningful. The consumer market of the elderly needs innovation more. They have experienced a lot of suffering and joy, and their understanding of happiness and joy may be far more simple than we think. For them, more time and energy should be spent on pursuing innovation instead of blindly providing cheap services or products. In addition, we can use our young people's ways, whether it is the Internet or the cultural system of young people, to bring innovation that really suits them, to pull them into the society under the influence of the Internet wave, to feel the excitement and speed of the Internet. Beauty is not only about innovation and providing good products, but also about providing more humanistic care and companionship for the elderly. Incontinence is a major problem that many elderly people cannot avoid when they enter old age. With the strengthening o...
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