Adult diapers will evolve faster than baby diapers

Insight into the adult care industry

First of all, domestic consumers have a relatively low awareness of adult diapers.

Adult diapers into the mainland has been 20-25 years, but many elderly people still regard it as an emergency product, only to the extent of unable to act, will consider the use of adult diapers. By contrast, Europe and other mature markets, from the beginning of mild incontinence has attracted attention, and then began to use adult incontinence care products, to return to normal social life.

Secondly, from the perspective of product development stage, the whole market is at a stage where it needs education at present, and the market penetration rate of adult pull up pants needs to be improved.

The degree of incontinence can be divided into mild, moderate, moderate and severe, among which buckle diapers are mostly worn by moderate and severe people, and adult pull up pants are generally used by patients with mild or moderate incontinence.

And the current situation of the domestic basic buckle type diapers, more than 40% of the whole industry is buckle type diapers. Buckle diapers are a relatively popular product at present. In addition, the growth rate of adult pull up pants is very fast in the past two years, but the overall volume is still too small, the market share is less than 15%. Only when the growth rate of adult lala pants is fast enough, and the market capacity is large enough, it indicates that the whole adult incontinence care market steps forward to mature stage.

Today, in some developed countries or regions, the proportion of pull up pants in the adult care market is much higher than buckle diapers, because pull up pants are used in a wider range of scenarios, such as the elderly to go out, to participate in some social activities, can choose adult pull up pants products, while buckle diapers are larger and more bloated, more suitable for bedridden elderly.

How to do adult diaper market education

In the case of severe incontinence, care should be taken not only for the incontinent elderly, but also for the caregivers.

Many incontinent elderly people may be bedridden with other illnesses, such as Alzheimer's or dementia. Their caregivers are often their own children, who are already suffering from their parents' problems. If the incontinence elderly people use the wrong products, the blow to the caregivers will be greater, their enthusiasm for life and optimistic attitude may gradually fade, and there will be a lot of negative emotions for care, so we should pay attention to the communication with the caregivers.

The prospect of adult incontinence care market

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Today's Europe and Japan, their social forms, the aging process of ‍‍, including their attention to the health industry, are all the stages we will go through in the future. And we have more powerful e-commerce, so adult diapers should usher in another big explosion in the next two or three years. ‍

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As for the future market space, baby diapers took 20-30 years to grow from 0 to 100 billion market, adult diapers will be faster than baby diapers.