Analysis of the Current Situation and Consumer Trends of India's Disposable Hygiene Products Industry Female Hygiene Products Female hygiene products account for a large proportion of the disposable hygiene product market in India. According to Euromonitor's data, the Indian female hygiene product market reached 34.68 billion rupees (522 million US dollars) in 2020. Euromonitor pointed out that manufacturers should have a dual approach - attracting young consumers through online shopping while entering small town and rural markets. Women from the upper class in India are striving to find high-quality sanitary products, however, many women in poor rural areas have not yet started using sanitary pads. In the past, Indian women used fabrics during their menstrual period. In fact, 70% of women use rags due to poverty and lack of knowledge. Realizing this issue, the government has begun to take measures to promote hygiene products in impoverished areas. Nowadays, sanitary pads are becoming increasingly popular among women. Of course, the continuous education and marketing of international major brands have made significant contributions to this penetration. It should be noted that India has invested very little in the research and development of sanitary napkins. Although upper class women hope to have higher quality products, there are no innovative products. Nowadays, 95% of the sanitary napkin market share in India is occupied by multinational companies such as Procter & Gamble (P&G) and Johnson&Johnson.
Read MoreThe Indian Hygiene Market Exhibits Huge Potential In recent years, India, with a population of 1.3 billion and a thriving economy, has become a popular investment location for global investors. From international giants to Chinese manufacturers, industry participants from various markets have expanded their footprints there, and the disposable hygiene products market is no exception. Large international hygiene product brands, such as Procter & Gamble, Johnson & Johnson, Kimberley, and Unicharm, have established factories or operating branches in India. The continuous improvement of literacy rate, the enhancement of consumer safety and hygiene awareness, and the improvement of rural conditions have all created opportunities to expand the hygiene market. They have increased the proportion of women employed and enhanced consumer consumption habits. These factors will help drive the development of the disposable hygiene product market. India accounts for 2.3% of the world's land area, and English is the official language. Its popularity has provided great advantages for India's economic and trade cooperation with other countries. Many Indian consumers are changing their consumption habits, and more and more people are willing to spend money. In the next 20 years, India's business environment will significantly improve, with a focus on industries closely related to people's daily lives, including healthcare, food, education, housing, infrastructure construction, etc. With the continuous growth of Indian consumer consumption, the maternal and child market will become another booming field, which may experience explosive growth. According to a report, the Indian maternal and child market is expected to grow by 17-18%, reaching $20 billion. Both online and offline retailers are very interested in this "big cake". The next retail war is expected to unfold in this market. These factors will promote the growth of the Indian hygiene market. For example, Amazon has increased the SKU of baby consumer goods (0-2 years old) to 160000, including diapers. Solab Srivastava, head of Amazon's fast-moving consumer goods division in India, said that sales of baby consumer goods increased by 300% last year. "Baby products are about to become one of the top five best-selling products globally, and consumers in this category have shown the highest brand loyalty."
Read MoreUrinary incontinence is not limited to the elderly With the increasingly severe global aging, adult diapers have also become popular. But in fact, urinary incontinence is not limited to the elderly. The Cora brand developed by Molly Hayward recently launched a mild urinary incontinence pad product, which brings urinary incontinence to the field of mild urinary incontinence. It also proves to consumers that urinary incontinence does not just happen to women over 55 years old, and not just affects the elderly. Indeed, many young men and women also suffer from urinary incontinence problems. In Japan, due to the rapid aging of the population, the sales of adult urinary incontinence products exceeded the sales of baby diapers around 2013. A Unicharm spokesperson said, "Even among young people, incontinence is normal." According to the estimated population of China, there are now over 200 million people suffering from urinary problems with varying degrees of overactive bladder. Especially women are more prone to have urinary incontinence. Regardless of whether incontinence among young people is a common phenomenon, the demand for adult diapers among consumers is increasing, and the market size of adult diapers is also rapidly expanding. It is reported that Nexwear has recently launched a series of fashionable disposable urinary incontinence products, all of which are designed based on empathy. This new product called "Urinary Incontinence Clothing" is exclusively sold on the Nexwear website. It provides a "free journey" for men and women at all stages of life, helping them solve the problem of urinary incontinence and regain control of their lives. "When someone experiences incontinence, they are already experiencing loss of control of the bladder. That's the original intention why we invented this product. It is a product of reducing anxiety." said Matt Anderson, founder of Nexwear.
Read MoreThe application of spandex filament in disposable sanitary products Spandex is a highly elastic and elongated synthetic fiber widely used in disposable sanitary products such as pull-up pants, diapers, and comfort pants. With the support of policies, the improvement of living standards, and the transformation of consumption concepts among the new generation, the usage of baby diapers, adult diapers, and comfort pants has significantly increased, which makes the development potential of the spandex market not to be underestimated. In the field of disposable sanitary products, 90% of manufacturers currently use spandex as the main component material. As one of the main components of disposable sanitary products, it is necessary to improve the product's leak proof performance. The application of elastic materials in diapers has gradually transitioned from the most basic leg circumference and three-dimensional protection to more areas such as elastic waist, elastic ear patches, elastic waist rings, and elastic hip hugging. The quality of spandex varies by model, with specifications ranging from 380，470，540，620，800，940, etc. Quanzhou Sinson Hygiene Products Technology Co., Ltd. is a professional manufacturer of spandex. For more requirements, please consult us.
Read MoreDaily Smooth diapers As a baby's personal item, choosing suitable diapers are particularly important. Daily Smooth diapers are an original imported brand from Germany, which has won the favor of many users with its low-key and practical characteristics. The uniqueness of Daily Smooth diapers lies in their soft and thin design. It not only has ensures quality, but also has patented development, making it more reassuring for babies to use. In addition, Daily Smooth diapers are specially added with SymRelief100 anti irritating ingredients, which can effectively reduce the problem of red buttocks in babies. No matter during the day or at night, will not clump up, providing the best care for the baby's skin. Daily Smooth diapers have a high cost performance ratio and are very suitable for babies to use. It is not only suitable for newborns, but its soft and thin design allows babies to feel no burden, allowing them to play and sleep peacefully. The waist position of the diaper is very snug, and the widened and raised design is very comfortable. The baby is free to move around, and the mother is not worried about leakage. Daily Smooth diapers are a type of physiological diaper that is soft and comfortable, so you don't have to worry about scratching your baby. It has specially added SymRelief100 anti irritating ingredients, which are very friendly to the baby's red buttocks.
Read MoreKao Corp. (China) assist more infants and young children in healthy growth At the 14th China Maternal and Child Health Development Conference held in November 2023, Kao Corp. (China) officially announced its participation in the Children's Health Management "1+N" project work forum, committed to providing more valuable practical actions and contributions to support the healthy growth of more infants and young children through national level projects. Over the years, Kao Corp. has conducted in-depth research on understanding infants and young children from the perspectives of both infants and caregivers, including skin research, sleep research, interaction research, and activity research. This has helped to solve parenting problems and concerns, and supported the healthy growth of infants and young children. At the same time, Kao Corp. also conducted comprehensive research on the gait of infants and young children to the elderly, and understood the growth and aging status through gait research. Kao Corp. pioneered motion capture technology to elucidate the developmental mechanisms of infants and young children, and developed mGCC technology to provide services for gait development assessment mini programs. Parenters only need to capture daily gait videos of infants and young children through their smartphones. When uploaded to the mini program, you can view the analysis results of walking development, and receive relevant suggestions for walking status, as well as parent-child interaction information to help exercise and learn walking.
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