With the continued growth of the Russian economy and the improvement of family living standards, disposable baby care products, especially diapers, have become one of the daily necessities of the family. As the largest country in Europe, Russia has a large population and a relatively stable birth rate, which provides a solid consumption foundation for the diaper market. According to statistics in 2024, Russia's population is approximately 144 million, and the birth rate is 11.3 per 1,000 people, which means that millions of babies become the main consumer group in the diaper market every year. Market size and major brands The Russian diaper market is expected to have a market size of approximately US$650 million in 2024. Major international brands in the market include Pampers, owned by Procter & Gamble, and Huggies, owned by Kimberly-Clark, which dominate the market with high-quality and innovative products. In addition, local Russian brands such as Fixies and Libero also have a certain market share in the market. They have gained the favor and loyalty of consumers through price competition and localized market strategies. Market channel overview The Russian diaper market has diverse sales channels, covering traditional retail channels and rapidly growing online sales channels: 1. Traditional retail channels: Supermarkets and convenience stores: Large supermarkets such as Auchan and Metro, as well as various stores under local supermarket chains such as Magnit and X5 Retail Group, are the main sales points for diapers in Russia. Maternity and Baby Stores: Stores that specialize in selling baby products, offering a wide selection of baby care products, including diapers, wet wipes, etc. 2. Online e-commerce channels: E-commerce platforms: including Russia’s largest e-commerce platforms such as Wildberries, Ozon, and Beru (operated by Yandex), etc. These platforms provide a wide range of brands and product choices, providing consumers with a convenient shopping experience. Brand official online stores: International and local diaper brands such as Pampers, Huggies, Fixies, etc. all have their own official online stores to sell products directly to consumers. Development of online e-commerce Russia's online e-commerce market is growing rapidly, especially after the COVID-19 epidemic, and consumers' acceptance of online shopping has further increased. The following are the characteristics and development trends of Russian online e-commerce: Mobile shopping: With the popularity of smartphones and mobile Internet, consumers tend to shop online through mobile applications, which provides e-commerce platforms with huge room for growth and user coverage. Consumer preferences and trends When Russian consumers choose diapers, they pay attention to the following aspects of product characteristics and brand recognition: Quality and comfort: Consumers have high requirements for the absorbency, breathability and skin-friendliness of diapers, and tend to ch...
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Bangladesh is one of the most densely populated countries in the world, with a population of approximately 171 million (2022) and a birth rate of 20.9 per 1,000 people, which means approximately 3.5 million newborns are born every year. With the development of economy and acceleration of urbanization, Bangladesh's diaper market is in a stage of rapid growth. Regarding the instant diaper market, here are some key figures: The instant diaper market is growing rapidly. The current market size is estimated to be approximately US$250 million in 2023. The market penetration rate of diapers is still low, about 10-15. This penetration rate shows that although the demand for diapers is increasing, the majority of the population still uses traditional cloth diapers or other alternative products. In recent years, the annual growth rate of Bangladesh's diaper market has been approximately 15-20%. This rapid growth is mainly driven by urbanization, rising living standards, and growing awareness about hygienic infant care. Currently, the main brands and manufacturers in the Bangladesh diaper market include: 1. Pampers: A globally renowned brand produced by Procter & Gamble (P&G), its products enjoy high popularity and market share in the Bangladeshi market. 2. Huggies: A brand owned by Kimberly-Clark, it has a place in the Bangladeshi market with its high-quality products and marketing strategies. 3. Molfix: A Turkish diaper brand produced by Hayat Kimya, which has grown rapidly in the Bangladeshi market in recent years. 4. Bashundhara: A local brand produced by Bashundhara Group. It has a price advantage and is popular among low- and middle-income families. 5. Aci: The diaper brand launched by local pharmaceutical company ACI Limited also has a certain market share in Bangladesh. In addition to the above-mentioned brands, there are many small and medium-sized enterprises in Bangladesh. They have found their own way to survive in the highly competitive Bangladeshi diaper market through flexible market strategies and localized production. Despite financial and technical challenges, they have certain competitive advantages in price, distribution and localized services. Market challenges and opportunities challenge 1. Price sensitivity: Bangladeshi consumers are very price sensitive, so diaper brands need to control costs while maintaining quality to provide competitive prices. 2. Distribution network: Bangladesh’s infrastructure is not yet complete, especially in rural areas, where the distribution network is weak. Product coverage and timely supply are a challenge. 3. Brand awareness: When a new brand enters the market, it requires investing a lot of resources in market education and brand promotion. opportunity 1. Economic growth: Bangladesh’s economy continues to grow, residents’ income levels gradually increase, and their consumption power increases. 2. Urbanization: The proportion of urban population continues to increase, and urban residents have s...
Read MoreRecently, JD Consumer and Industry Research Institute released the "2024 Tissue Paper Industry Consumption Trend Report" (hereinafter referred to as the "Report"), which takes stock of the current situation of the household paper industry, intuitively predicts future consumption trends, and helps companies gain timely insights into consumption reports. It shows that with the gradual improvement of users' consumption power, there is an increasing demand for "special paper" for household paper, and it is specifically applicable to the characteristics of scene segmentation, group preference segmentation, and product function segmentation. In the category of cleaning paper products, the market growth of clean dry wipes, cream paper, extraction paper, and handkerchief paper is outstanding; in the category of female care products, sanitary napkin sets, pants-type sanitary napkins, and mini sanitary napkins have achieved equal growth; Among diaper products, infant and children's swimming trunks have already reached the highest growth rate, and the growth of adult and infant pull-up pants has also reached an average level.
Read MoreFREEMORE Probiotic Series Products - "Innovation Product of 2024" On May 28th, Baiya made its debut at the PLMA Amsterdam exhibition in Europe with probiotics and a series of health sanitary napkins products. Baiya probiotic series products were selected as "Innovative Products of 2024" by the organizers of the conference, and were widely praised by everyone at the Idea Supermarket exhibition! The 2024 Amsterdam Private Brand Exhibition (PLMA) was held from May 28 to May 29, 2024. The PLMA exhibition is one of the most important events in the private and private brand fields, held annually in Amsterdam, Netherlands. The exhibition brings together manufacturers, suppliers, distributors, and various professionals related to private brands from around the world.
Read MoreBerry has newly released Amira multi-layer structural materials Berry has newly released AmiraTM multi-layer structural materials, with patented designs providing a new back film solution for products such as care pads, diapers and sanitary napkins. Material characteristics: 1. Excellent air permeability performance Compared with traditional bottom film materials, AmiraTM materials have excellent air permeability. AmiraTM material differs from the commonly used PE film material for sanitary products. Although PE film helps maintain the tensile strength and tear resistance of the product, it presents a disadvantage in terms of air permeability, while AmiraTM material has better air permeability. From the comparison results of experiments under the same conditions, it can be seen that air is difficult to pass through common breathable films, but it can blow up the ribbon inside the bottle through AmiraTM material. 2. High moisture permeability According to Berry's MVTR test data, the moisture permeability of ordinary membranes is less than 1000, and the moisture permeability of AmiraTM material is twice that of ordinary membranes.In the experiment, water vapor can uniformly penetrate AmiraTM material, while in the ordinary membrane test, water vapor cannot penetrate and form bulges. In addition, this material has the characteristic of "high barrier" and can withstand static water pressure up to 120mbar. This material balances strength and surface tension, providing a comfortable touch. Berry's AmiraTM material has been commercially produced in care pads and adult incontinence products. At present, Berry's R&D team is exploring the application of this material in baby diapers and sanitary napkins, and it is also expected to achieve commercial production in the future.
Read MoreDelivery of the world's first NCx3 high miscellaneous sorting spunlace parallel production line On the morning of May 16, 2024, at 10:00 am, at the 31st International Science and Technology Exhibition of Household Paper, Trutzschler Textile Machinery (Jiaxing) Co., Ltd. (hereinafter referred to as Trutzschler Jiaxing) and Hebei Hongrun New Fabric Co., Ltd. (hereinafter referred to as Hebei Hongrun) held a licensing ceremony for the delivery of the world's first NCx3 high miscellaneous sorting spunlace parallel production line. This production line is the world's first NCx3 high miscellaneous sorting spunlace parallel line delivered by Trutzschler Jiaxing to Hebei Hongrun in 2023, and has now been running smoothly. This line is equipped with 3 NC high impurity carding machines, with the middle NC carding machine equipped with a separate cotton feeding system, and the front and rear two machines sharing the same cotton feeding system. The main features of this production line are as follows: 1. Six layer fiber mesh structure, with a more even and delicate fabric surface. 2. It can produce 30-150g/m2 spunlace fabric products. 3. Divided into two channels for cotton supply, it can process composite functional products. 4. High production capacity, low ton consumption, maximum production capacity can reach 3.3t/h. The current spunlace nonwoven market is still in a low period. However, if we look back at the development process of the entire Chinese spunlace industry for more than 20 years, the ups and downs of the development cycle always exist. Every time there is a low period, spunlace fabric will always find one or more new application areas and growth points.
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