It is estimated that the current total valuation of Thailand's toilet paper consumption market is 4 billion baht, and the future market segments will have good prospects.

A brief analysis of Thailand's tissue market: Why can thin paper bring good profits? The current total valuation of Thailand's toilet paper consumer market should be around 4 billion baht, but it is precisely because napkins with only 20 baht per pack can Generate billions of baht in revenue per year for a company. The pet wet wipes market segment will have good prospects.

Thailand Maenam Paper Industry (RIVERPRO) was established in 1966. As the first company in Thailand to produce toilet paper, its main brands are Mild, Tendre, Pinn and dozens of other brands. Its sales channels include major wholesale and retail malls and convenience stores and supermarkets.

The most well-known among them is the household cleaning paper printed with cartoon images of Jingle Cat and Bugs Bunny, which sells for only 20 baht. In order to meet the consumption needs of different customer groups, economic, middle-class and special purpose customer groups have been formulated respectively. In addition to large rolls of paper for bathrooms, the products also include hand towels, napkins, etc. Except for the decline during the epidemic, the company has maintained annual sales of 1.7 billion baht every year.

Another high-end paper brand, KUMA, said that competition in the industry is extremely fierce, and price has become an important factor for consumers to make choices. Especially after the influx of imported toilet paper, the entire industry fell into a chaotic battle of low-price competition.

After upgrading the production line to improve efficiency, the company's current total monthly output reaches 1,700 tons, which is approximately 9 million pieces per month. Among them, the Thai factory mainly produces Mega Roll paper towel rolls, lalabear paper towel rolls, etc. The Indonesian factory produces 68 sheets of multi-purpose tissue multi-purpose towels.

The other Chinese factories mainly produce 40-sheet/20-sheet wet wipes, 168-sheet/230-sheet facial tissue, 150-sheet premium soft tissue, 210-sheet value pop-up tissue, 336-sheet/170-sheet/65-sheet LaLaBear wipes and pet wet wipes.

As for sales channels, they are simultaneously developed online and offline, including popular platform sales channels such as Line@, Shopee, Lazada, and TikTok, as well as various physical channels such as convenience stores, wholesale and retail department stores. The company is also actively exploring the CLMV market and will launch embossing technology in the future to meet customer needs. This year's sales target is 1.6 billion baht.

Thailand's BJC invested 1.6 billion baht to expand tissue production capacity. After adding 27,500 tons of production capacity per year, the company's total production capacity in Thailand is expected to reach 75,000 tons. This will meet the company's needs for domestic and foreign consumer market expansion.

In addition, the company has introduced automated warehousing systems to reduce costs, and also uses new technologies such as embossing to meet the needs of different consumers. Main brands include Cellox, Zilk and Maxmo. If the Vietnam factory's production capacity is included, it will be the largest in ASEAN, with an annual output of over 90,000 tons. The pet wipes market is expected to have good growth potential.