Kotex encourages women to break out of the menstrual ties
As a world-renowned menstrual care brand, Kotex has always focused on caring for women and actively promotes universal menstrual education to help women enjoy healthy and confident menstrual periods. While focusing on providing comfortable and safe menstrual products for women, Kotex brand has been committed to encouraging women to break the bondage of menstruation since its birth in 1920, helping to eliminate menstrual shame and stigma by popularizing scientific menstrual knowledge to the public, and calling attention to menstrual poverty and other issues.
Since 2020, the "Girls are Not Simple" menstrual health education project of Kotex has been launched in China. Through cooperation with a number of public welfare partners, it has carried out popular science education on adolescent girls and their families. So far, more than 1,000 menstrual science classes have been conducted in more than 2,000 schools in 29 provinces and cities across the country, benefiting more than 3.3 million girls in primary and secondary schools. In the future, Kotex will continue to rectify the name of menstruation through various forms of public welfare projects, and make a modest contribution to the construction of "2030 Healthy China" with practical actions.
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