COCO lead the new direction
China's adult incontinence products industry started late, at present, the domestic adult health products are still in the early stage of growth consumer education, consumption is far lower than the level of developed countries. However, with the changes in the market such as consumption upgrading and brand awareness awakening, as well as the acceleration of aging and the catalysis of potential related social welfare policies, looking to the future, the adult health products market space is sufficient, and the mature overseas market is expected to reach more than 100 billion market size.
In 2023, COCO shares broke through the empty spot of building advertising communication in the industry, took advantage of the elevator media leading Focus Media to open a large-scale launch, and the independent brand IP image strongly landed in Shanghai, Beijing, Hangzhou, Guangzhou, Chongqing and Suzhou six major city elevator media, touching tens of millions of offline users, quickly bringing hundreds of millions of exposure, more consumers have a preliminary understanding of the category of adult diapers, and the popularity of COCO brands has been further improved.
In the future, COCO shares will give full play to the first-mover advantage, continue to lead the new trend in the field of adult incontinence care, and promote the elderly care industry to enter the fast track of high-quality development.
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